Recently, Canada Post announced that they were planning to increase postage rates as well as phase out urban delivery. This announcement earned the organization  more than a few days in the news, but it highlighted an absolute fact: the vast majority of people have already accepted electronic information distribution as the “new normal”.  It makes a lot of sense.  It is ecologically responsible, it is extremely cost effective, and it is fast and convenient.

Excelleris is, of course, in the business of Health Care information distribution. Most of the information we distribute goes electronically to recipients that have already embraced the “new normal” but a subset still gets printed and distributed in the old fashioned, VERY EXPENSIVE way.  This is a great pity, considering the financial pressure on Health Care as an industry overall.  Really – there are better ways for Health Care to spend money than on antiquated information distribution methods. (more…)